These days, it seems like you can buy almost anything on the Internet: clothes, groceries, artwork, household supplies, makeup, skincare products, jewelry, you name it! Indeed, more and more companies go virtual, to the delight of many online shopping lovers.
Selling your goods and services online can be intimidating. Luckily, simple solutions exist. Marketplaces are perfect for small business owners who want to sell online hassle-free. Read ahead to learn the top five advantages of marketplaces for small businesses.
#1 You can gain a lot of new customers quickly.
Marketplaces are one of the best ways to increase your customer base. Indeed, they are accessible to any internet user. Your business will no longer be limited to those living near your physical store.
Moreover, although having your personal website is helpful for online sales, people must be aware of your business if you want to generate sales from it. On the other hand, if you use a marketplace, potential customers can stumble upon your store without you doing any promotion.
#2 The costs of setting up your business are low.
Hiring a web designer to create a personal website is quite expensive. And let’s not even talk about the costs of opening a physical location for your business. The rent, insurance, and supplies are only a few of the expenses it requires.
Setting up your store on an online marketplace is a much better option economically speaking. Most require a small fee, but it is not significant. And fewer costs also mean higher profits!
#3 You can increase your sales significantly.
As mentioned above, you will reach many more customers on an online marketplace than you would in a physical store. People around the world will be able to view and try your products, which should translate into an increase in sales.
#4 You appear more trustworthy to customers.
The trust factor is another reason why online marketplaces can generate more sales than personal websites. We hear many horror stories from people who got scammed buying online products, explaining why some clients are hesitant to trust online businesses. That’s why many first-time buyers tend to trust a new brand more if they can purchase it on a trusted platform, like a marketplace.
#5 You’ll get valuable information to improve your business.
Most marketplaces will provide analytics to the businesses selling on their website. You’ll be able to see how many times people clicked on your products and how much time they spent shopping. You’ll also learn more about your clients’ demographics and where they come from.
All this information can be helpful when making business decisions. For example, if you see that a product had tons of clicks but generated only a few sales, you might need to investigate why. Do you need to rewrite the product description? Or rethink the pricing? Re-rewrite your meta description? The more time you spend looking into why clicks and little to no purchases the better you will be at understanding what works and may not work.
The Galilee Life Marketplace
If you’ve decided that selling on an online marketplace is the right decision for your business, we would love to help! Galilee Life is a Christian marketplace with more than 300 small businesses and 20,000 monthly visitors which can easily turn into customers. We have very affordable plans, and we are committed to offering a platform where our vendors can succeed. Check out our vendor section for more information: https://galilee-life.com/sell/