Believe in your product or service! The more you do, the easier it will be overcome the trials that come when launching as a small business owner.
Make God # 1 in your business. Devote your business to honoring God in every decision. Once you honor him in every decision, you can be completely sure that you will work hard to be as honest and transparent as possible. There’s no greater credibility than the one God gives you automatically when you make him # 1.
Know your product: What is it? What solution does it solve for you? That is the same solution it will solve your target audience. Why did you create it?
Who’s your ideal customer? I know many have heard about a customer avatar. Break it down even further, who would be that perfect person suited for your product other than you. Think of your favorite customer. If you don’t have one yet, put a face to the one you think would be the perfect one. Make it visual, cut out someone from a magazine if you have to. Now think of why they would need what you offer.
Now do you want to succeed? Or is this business just a hobby? Success is not only determined by the amount of money you make, it is determined by the impact you make on the people you desire to serve. That kind of accomplishment and internal gratification comes from something much bigger than money.
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P.S. One of the most important things you can do for your business is to pray for it every day.
Verse of the week: “But seek first the kingdom of God and his righteousness, and all these things will be added to you.” -Matthew 6:33
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